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About Us


John Nugent - General Manager

John's father and grandfather started this business in 1946. Originally a feed mill, John came into the family business in 1976 when it was known as Deiss & Nugent Feed Company. Over the years as business expanded, John realized that his customers needed more than just feed. So in December of 2003, he started The East Ellsworth Mercantile in order to fulfill his customers' wishes. He divides his time between the feed mill and the store. When not working, John spends his off time with family or pheasant hunting.

Dana Lansing - Manager

Dana has managed our feed departments for over ten years and is a third generation farm service businessman. When not in our store, Dana can sometimes be seen around our community volunteering as a second generation firefighter. He and his wife are the proud parents of a son and triplet daughters.

Dan Unser

"Uni" has been here for 15 years. He also drives school bus for the Ellsworth School District. Come on in for a cup of coffee...there is never a dull moment visiting with Uni and the boys!

Lincoln Purfeerst

 Lincoln is the warehouse manager.  Lincoln has been here three years and is a college student at the University of Wisconsin, River Falls.

Betsy Huie

Betsy runs a horse boarding business as well as working at the store. She can help you with your horse questions and problems.

Any of the staff will be glad to help you with questions and problems concerning your livestock, pets, plants, or crops. Feel free to call 715 273-5066 any time.